Gorgeous Spring 1977 Givenchy Runway Ad Campaign Strapless Purple Silk Chiffon Dress z-archive-jacquelinederibes The blue absolutely pops against

The blue absolutely pops against the black and the other black beads act to add shimmer and texture

I love how this emphasizes the wasp waist feel of the suit and also elongates and leans out the silhouette of the wearer

A bide coloured mesh sits behind the plunge at the front so you get the illusion of a deep neckline but it is very secure and safe

This gorgeous little Oscar de la Renta dress is most likely from around 1968

I love the gathered pleats under the front collar and at the top of the shoulders that add a little volume and drama

Gorgeous Spring 1977 Givenchy Runway Ad Campaign Strapless Purple Silk Chiffon Dress z-archive-jacquelinederibes The blue absolutely pops againstIn 1952, Givenchy founded his namesake house on Rue Alfred de Vigny in Paris and quickly rose to fame as one of the grand couturiers. 16 years later for the 1968 69 season, he added a ready to wear line of clothing and accessories called 'Givenchy Nouvelle Boutique'. The line was initially sold in the United States exclusively through Bergdorf Goodman and was eventually made available at other retailers. The line was high end and extremely well made.