Spinning Rods Thread Color:Blue Our head builder

Our head builder

Every rod arrives with a handcrafted message and the Hooked logo

Customize every aspect of your rod to match your fishing style

Pick from a curated selection of thread and detailing colors to create a rod that's uniquely yours

making it a personal fishing companion built just for you

Spinning Rods Thread Color:Blue Our head builderHandcrafted in Richmond, Virginia, each custom rod is built to order by a skilled rod builder who takes pride in every detail. Our head builder, Braden Smith, combines traditional craftsmanship with modern techniques to create rods that perform as beautifully as they look. Customize every aspect of your rod to match your fishing style. Select your handle length and grip configuration for the perfect fit for your style. Choose your preferred rod action