Introduction Booklet — Brand Guide: Singapore Edition Chinese New Year Packets Our second issue explores how

Our second issue explores how individuals

Our inspiration came from our WFH days: trying hard to look design-y on Zoom

Produced as part of the original print run and separated only due to a surplus at printing

Embroidered logo typeset in Editorial New

One blind box (or not)

Introduction Booklet — Brand Guide: Singapore Edition Chinese New Year Packets Our second issue explores howThis booklet forms the opening section of Brand Guide: Singapore Edition, originally clipped into the complete publication as its conceptual preface. It brings together founding reflections by Yah Leng Yu and Arthur Chin, alongside essays by Amit Vit and Justin Zhuang, framing the intent, context, and cultural moment in which the Brand Guide was produced. Produced as part of the original print run and separated only due to a surplus at printing, these